We support our artists with a full-service marketing agency. This month we are offering our artists a discounted Google Knowledge Panel. These are the informational panels that appear on the right in Google when you search for an artist. Google Knowledge Panels are important for musicians for several reasons:
Enhanced visibility: Knowledge Panels appear prominently in Google search results, providing a snapshot of key information about the musician. This can include a brief biography, discography, social media links, upcoming events, and popular recordings. Having a Knowledge Panel ensures that important details about the musician are readily accessible to fans and potential listeners.
Credibility and trust: Knowledge Panels are created by Google using authoritative sources, such as Wikipedia and official artist websites. When a musician has a Knowledge Panel, it signals to users that they are recognized and established artist. This helps build credibility and trust among fans and industry professionals.
Improved discoverability: Knowledge Panels can contribute to a musician's discoverability. When someone searches for a particular artist, the Knowledge Panel appears prominently on the right-hand side of the search results, drawing attention to the musician's profile. This increased visibility can lead to more exposure and potentially attract new fans.
Control over information: By claiming and managing their Knowledge Panel, musicians have more control over the accuracy and presentation of their information. They can update their biography, add official links, provide accurate discography details, and showcase their latest projects. This allows musicians to shape their online presence and ensure that the most up-to-date and relevant information is available to their audience.
Consolidation of information: Knowledge Panels provide a convenient way to consolidate information about a musician in a single, easily accessible place. Instead of users having to sift through various search results or visit multiple websites, they can find a comprehensive overview of the artist's work, achievements, and online presence in one location. This simplifies the user experience and makes it more convenient for fans to engage with the artist's content.
